Stronger Together

OB/GYN Specialists of Kingsport is part of State of Franklin Healthcare Associates, one of only two physician-owned and -directed medical practice groups in the East Tennessee region. Their mission is to help women care for themselves through all phases of their lives.

The campaign goals were increased brand awareness with a focus on their large group of community-minded providers and mid-wives offering personalized high-quality care for women through all phases of their lives.

The creative featured their connection with the community with an understanding of how stronger women are often the foundation of strong communities. Deliverables included a branded logo refresh, modern color palette, print ad, billboard, social media, waiting room posters, and swag.